Elon Musk created huge furore on Twitter in 2017 when he tweeted that he will be selling flamethrowers through his tunnel drilling company – The Boring Company. Frustrated by the long commute hours in Los Angeles traffic, Musk dreamed up a commuter’s utopia – high speed travel through underground roads. Musk, the dreamer, is also an executor. He quickly founded the Boring Company to make that dream a reality. The Boring company creates super strong tunnels which can be used for underground tunneling whether for travel or for laying fiber optics.
But why is the CEO of Tesla and SpaceX organizing a Flamethrowers Sale branded under this company’s banner? Is this his style of April Fools day trick? Or maybe Halloween even? The term flamethrower brings up deadly images of thick smoke and raging fire, screams and mass destruction everywhere. Flamethrowers do not have good reputations. History of this world shows enough evidence for one to be wary.
Man’s experiment with fire began when he rubbed the flintstones together and created the first spark. Since then humans found numerous uses for it. Lighting homes, cooking food, growing food, fighting off animals, entertainment, self defense, and war weapons. Notice how the use cases become more and more morbid. Well sadly that is exactly how the transition looks. Of course fire played a vital role in the Industrial revolution and advancement of science, technology and human race. However its great contributions are marred by the images of destruction it has caused when used intentionally or unintentionally.
The earliest Flamethrowers date back to the 5th Century BC. During that time their design was like a long tube filled with combustible material like coal or sulfur and operated as a blowgun. The Greeks had used such fire throwing devices during the siege at Constantinople. The destructive physical and psychological effects of this tactic was captured as the popular Greek fire tales.
In modern history, an improved design of Flamethrowers made a comeback during World War I. Designed by the German inventor Richard Fiedler, the “Flammenwerfer” – the 20th century Flamethrower was improved to be portable and used carbon dioxide and nitrogen to blow out flames till 18-36 feet. The German used it against the British and French soldiers during the battle at Hooge in Flanders. Numerous British and French soldiers lost their lives. The British and French military came up with their own version of this flaming beast. By the end of the war, flamethrower use expanded to tanks, a strategy carried forward to World War II, Korean war and Vietnam war. Flame throwing equipment, albeit somewhat refined, continues to be used in the present day as a controlled military weapon, domestic equipment and now with Elon’s announcement as an entertainment tool. So why is the world rejoicing at this instead of being scared, critical and cautious? Shouldn’t the world be worried by the sale of the Boring Company Flamethrower?
Well I wasn’t the only one skeptical of this announcement. Sale of flamethrowers is banned in almost 49 US states. Politicians in New York and California criticized Elon’s move and issued strict regulations and concerns. In return the founder of Boring Company rebranded his merchandise as the Boring Company Not-A-Flamethrower and released a couple of tweets and videos to alleviate these concerns. The video showed that the flamethrower was just a nicely packaged roofing torch using a propane tank to create fire that spreads to 6ft. It almost looks like a very fancy nerf gun or a G.I. Joe weapon. But don’t let its innocent look deceive you. The unboxing review of the product reveals a thick safety manual and use instructions. And I advise every owner of the Boring Company Flamethrower to abide by its rules and play with fire cautiously! Better buy Musk’s fire extinguisher deal as well while you are at it.
Elon Musk, the very rich business person and innovator, is known for a many number of things: his endeavors to reform space travel with SpaceX; his noteworthy electric vehicle organization Tesla; his invasion into sun oriented board expansion by means of his procurement of SolarCity. Be that as it may, one thing you presumably don’t connect with Musk? Zombies. Or then again, more explicitly, how you’d make due in case of a zombie end of the world. Which is the thing that makes the way that he’s selling a huge number of dollars worth of flamethrowers so apparently strange. How does this fit in with his greater strategies?
To comprehend Musk’s speculation here, we need to do a bit of backtracking. Musk established something many refer to as The Boring Company in 2016. Its center, he stated, would be on burrowing underground passages (get it? “boring”?). The thought was to interface urban areas, stop traffic blockage, and help fatigued drivers keep away from street rage. Absolutely, flamethrowers weren’t a piece of the marketable strategy. But, we learned a week ago that The Boring Company was selling 20,000 flamethrowers for $500 a piece. What’s more, deals have been blasting. By Tuesday, he’d sold 17,500 units. By Thursday, he’d sold out altogether, rounding up $10 million all the while. Who knew there was a market hungry for flamethrowers?
Musk knew. Or if nothing else he realized that by presenting a crazy off-brand item and advertising it toward a crackpot specialty showcase — end of the world fans — he could create buzz for his youngster organization, and lay the preparation for some a lot loftier objectives.
Musk began dropping indications about the flamethrower last December. When the pre-request page went live, he tweeted about the advantages of having one available to you during a zombie end of the world. “Neutralizes crowds of the undead or your cash back!” he said. You must hand it to the person — Musk knows a worthwhile market when he sees one. Americans are fixated on zombies; the class makes a huge amount of cash. One report from 2011 put the zombie economy’s worth at more than $5 billion — and even said that was most likely a low-ball gauge.
Musk guaranteed the flamethrowers would “liven up any gathering.” He even utilized some opposite brain science in an Instagram video to dishearten individuals from purchasing the flamethrower while unmistakably having a ton of fun playing with one himself. Musk is likewise selling a going with fire quencher for $30. The organization lets it out’s overrated, however hello, it comes with a cool sticker! It appears the relaxed, whimsical promoting endeavors worked. Requests began coming in.
Back to our unique inquiry: Why is Musk selling flamethrowers? Beside the conspicuous answers (since he can; on the grounds that lighting stuff ablaze is fun), the first and most evident explanation is cash. Making a cool $10 million every couple of days is an incredible method to produce income for The Boring Company, which is secretly subsidized. Doubtlessly it doesn’t cost $500 to make a flamethrower (The Verge suitably portrays them as “rooftop lights tied to Airsoft rifles”), so the net revenue on these children ought to be quite high. Furthermore, by constraining the pool of accessible units, Musk is likewise compelling individuals to settle on a quick shopping choice with a typical shortage strategy: If you don’t get one now, you won’t have the option to get one later. Savvy.
Another explanation might be verification of ideas. On the off chance that Musk can show that his organization can raise capital with senseless items, at that point without a doubt he’ll have the option to back underground passages when it’s a great opportunity to assemble them. This is critical. At the present time, The Boring Company is caught up with attempting to get endorsement for a passage in Los Angeles. The objective is to manufacture a 6.5-mile burrow from Hawthorne to L.A., yet the Culver City board needs to approve it first. Getting this endorsement might be more diligently than persuading web based life fans to purchase an overrated toy. The committee has raised worries about an exclusive organization controlling transportation. By the by, The Boring Company made a solid introduction and demanded its capacity to assemble the passages without open subsidizing, and has just begun to chip away at the passage underneath Hawthorne.
And afterward there’s the buzz created by such an off-brand item. Passages aren’t energizing all alone, and Musk isn’t the one in particular who needs to manufacture them. So media and open enthusiasm for The Boring Company can just assist his case. Bravo, Musk.